Amplified Network Marketing







March 2016
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When Alexis Romano first heard about the network marketing opportunity, she - like many of us - was skeptical. As a high school counselor, Alexis was working 3 jobs to make ends meet - and was still barely making it work. She was constantly exhausted and was left with no time to enjoy her life because she was always working. Alexis craved a better life, but believed the only to create one was to work multiple jobs in order to have a better lifestyle. That’s when she heard about the opportunity from a friend. As Alexis shares the story of her journey into the network marketing business, she offers valuable insight into what works - and what doesn’t - if you’re ready to succeed.

Overcoming skepticism and understanding the opportunity.

At first, Alexis didn’t want to hear about the opportunity. She was interested in the products, but wasn’t ready to learn more about the business. One day, Alexis reluctantly agreed to have someone share the opportunity with her. She listened and wasn’t sure if it was for her. Alexis decided to go to an upcoming event just to see what it was all about - and that’s when things changed. This event opened her eyes to what was possible and left her with a feeling of “If they can do it, why can’t I?”

The millionaire mindset shift.

5 years ago, when Alexis attended her first event, she was making about $3000 a month as a teacher, waitress, and tutor. When she took the plunge into the opportunity, she was able to replace her tutoring income in year 2, and would eventually retire from all jobs. Her income steadily grew and each year Alexis learned something new she could apply to her business to make it even more successful. She went from $7,000 to $13,000 to $25,000 to $64,000 to $900,000 in just 5 years. Today, Alexis is generating $100,000 a month from her network marketing business. A far cry from the $3k a month she was making from 3 jobs just a few short years ago.

The only way to fail is to quit.

For Alexis, it was important to learn each year in order to truly grow her business. In the beginning, she learned the value of having systems in place to make things run more efficiently. In year 2, she began to understand the influence of her mindset and realized it was time to make the shift to a millionaire mindset in order to pave the way for the life she wanted to create. Alexis grew to understand the value of personal development and investing in herself in order to take things to the next level. She shares the importance of affirmations in her journey and how they’ve helped to shape her life and her business.

The art of duplication.

As she closes out her chat with David, Alexis discusses her daily routine and how she maintains focus on the things that matter, while balancing it all. She makes personal development a part of her daily routine, which Alexis believes transformed not only her business, but also herself. She discusses the role of consistency in the business and shares why it’s all about the art of duplication. For Alexis, life today is a far cry from life 5 years ago. She has built a solid business and is well on her way to being a millionaire. Alexis offers insight into some steps she took to make it all happen and why it’s important to always invest in yourself first.


  • [0:49] David’s introduction of his guest, Alexis Romano.
  • [1:23] What Alexis did before taking the leap into network marketing.
  • [2:30] What life was like when Alexis was working 3 jobs.
  • [3:01] The feeling of just getting by.
  • [3:43] How Alexis discovered the network marketing opportunity.
  • [4:49] What made Alexis hesitate to jump on the opportunity when it was presented to her.
  • [5:45] The transition from using the products to sharing them with friends/family.
  • [6:10] The process of learning about the opportunity and what made Alexis take the chance.
  • [7:19] The role of the human connection in this business.
  • [8:41] The value of attending events to connect with the opportunity.
  • [9:55] The income growth Alexis has experienced.
  • [10:56] Her income projection for 5 years from today.
  • [11:33] The first year in network marketing and the income Alexis saw initially.
  • [14:10] The biggest lesson in the first year that Alexis applied in the following year.
  • [14:52] The second year in network marketing.
  • [15:35] The biggest lessons in the second year.
  • [17:04] The role of personal development.
  • [19:14] How Alexis grew as a person as she finished up year 3.
  • [20:18] Some books that inspired Alexis on her journey.
  • [21:48] Some quotes that really resonated for Alexis.
  • [23:06] Stepping into year 4 and what changed for Alexis.
  • [24:11] Alexis’s daily routine and how she stays on task.
  • [27:30] Stepping into year 5 and the differences Alexis saw in her approach to the business.
  • [30:38] The advice Alexis would give to herself when she was considering the opportunity 5 years ago.
  • [32:47] The personal development journey for Alexis today.
  • [35:35] How has network marketing amplified your life?
  • [36:55] Alexis’s final thoughts.


BOOK: The Success Principles

BOOK: The Secret

BOOK: The Answer

Direct download: ANM117a.mp3
Category:general -- posted at: 5:00pm PDT

Just over 3 years ago, Dawn Ferrentino - like many of us - was working hard and had little time left for her family. This busy mom worked 2 jobs in order to generate the income the family needed. As a professional accountant for 27 years, Dawn found herself maxed out at less than $100k per year and she was always stressed and overwhelmed. She knew something had to change. The network marketing business opportunity came into her life quite by accident, but from the beginning Dawn treated it like a business. With hard work, determination, and the ability to get out of her comfort zone, Dawn has been able to build a hugely successful business in just over 3 years. She shares with David how she’s managed to embrace network marketing as a business and what has made the difference in her journey thus far.

Learning while you earn.

As an accountant, Dawn attended 4 years of school followed by the CPA exam. This investment in an education is essential for a traditional career like the one Dawn had prior to network marketing. She explains how she’s managed to generate her first million in just over 3 years in network marketing - earning while she learns the business. Dawn gives us insight into her approach to the business from the beginning and her willingness to fully immerse herself in the opportunity in order to see where it could take her. Even with resistance from people around her and with lots of “no’s”, Dawn persevered and managed to build a hugely successful business - and one that’s still growing.

The importance of meeting people where they are.

One of the toughest lessons for Dawn was realizing that this opportunity isn’t for everyone. She shares why it’s essential to meet people where they are - not where you are or where you think they should be. Understanding that this isn’t for everyone is a key ingredient to building a successful and happy team of network marketers. Dawn discusses how her income has grown - from 11k in her first year to 600k this year to her projection of 7 figures a year in just 3 years. She also shares how she grew her network from 5 people to a downline of 27,000 people in that time - after hearing no about 1000 times.

The path to 7 figures in network marketing.

One of the biggest misconceptions about network marketing, according to Dawn, is that it comes easy. She discusses the fact that it takes a lot of hard work and that’s why some people just aren’t cut out for the business. Dawn also shares what it was like at first, when her husband wasn’t quite sure that this could be a legitimate business and why she wishes she had done a better job of including her family in the journey from the start. Now - 3 years into it - her husband has retired and they have built a life that wouldn’t have been possible without network marketing.

The reward is the entire journey.

For Dawn, the reward isn’t just the money. She discusses what it’s like to work with a network marketing team and how they support each other along the way. Dawn also shares the value of personal development and why she focuses on making it a part of every single day. As David and Dawn finish out their chat, Dawn some key learnings and her advice for network marketers who are just starting out. Her story is inspiring and it’s clear that Dawn has embraced network marketing and quickly risen to the top of the industry. Her main message? If I can do it, you can too.


  • [1:01] David’s introduction of his guest, Dawn Ferrentino.
  • [2:03] Dawn’s life before network marketing.
  • [3:00] What was the maximum salary of her previous job?
  • [4:43] Making her first million in 3 years as a network marketer.
  • [5:46] What made you say yes to network marketing?
  • [8:01] The learning curve of stepping into network marketing.
  • [9:42] When Dawn realized she could really make a living with this business.
  • [10:52] Stepping out of your comfort zone to grow your business.
  • [12:16] How the time investment in this new business affected her family.
  • [13:14] What would you have done differently in the beginning?
  • [15:45] Maintaining relationships after someone says no to the opportunity.
  • [16:34] How quickly Dawn started seeing money come in from the business.
  • [18:57] How many people are actively building a business?
  • [19:51] Dawn’s downline, her biggest month, and how times she’s been told no.
  • [20:30] How close is Dawn to being a professional/master network marketer?
  • [22:26] Dawn’s projection for her monthly income in 3 years.
  • [25:58] What is network marketing for Dawn?
  • [28:00] Why some people don’t get network marketing.
  • [29:39] When did her husband realize this was a real business?
  • [32:10] The message Dawn wants to leave you with.
  • [34:55] Advice for other network marketers who are starting out.
  • [39:23] The relationships that are born in this career.
  • [41:12] Dawn’s team and how they’ve impacted her.
Direct download: ANM116_1.mp3
Category:general -- posted at: 5:00pm PDT

Living a life of design doesn’t come easy. It takes hard work, commitment, and a willingness to learn new things. For Shawn Owen, the journey from struggling teacher to successful network marketer came from was paved with an openness to the possibilities. By saying yes to an opportunity, Shawn and his wife have been able to create a life of freedom for their family. In this chat with David, Shawn shares how they designed a life to generate financial security while also creating the gift of time to be spent as they desired. By applying the philosophies of wealth creation, they have been able to create passive income and residual income and a life by design.

From teacher to wealth-maker.

Before he discovered network marketing, Shawn was a teacher. He and his family lived a frugal life, without much room for savings or vacations. Shawn eventually made his way into corporate America, which allowed for more financial security, but left little time to truly enjoy life. Network marketing changed everything. Shawn explains that his willingness to try something new and go all in truly made it possible to succeed and create the life he wanted for his family. After finding his own brand of success in network marketing, Shawn knew he wanted to apply his love of teaching in order to help others find financial freedom.

The power of learning to be wealthy.

Shawn explains why it’s important to learn to be wealthy. He shares why this is essential to creating financial freedom and offers insight into how he applied this to his own life. For Shawn and his wife, it was about setting a clear goal from the beginning of what “success” looked like financially and - most importantly - sticking to that goal. He also discusses the role of a financial freedom account and paying yourself first. Applying these basic philosophies of wealth, Shawn says, played a key role in their success.

The value of personal development.

Shawn is a huge proponent of personal development. In fact, it’s such a huge part of his family’s routine, that it’s not unusual to walk in on his kids reading a John Maxwell book. He explains why personal development is so essential to success and the fact that we are only limited in our financial growth by the investments we make in ourselves. Shawn shares his belief that we are our most valuable asset and that’s why personal development is at the core of his business.

Why you need to track your wealth.

For Shawn, wealth isn’t about opulence. Rather, it’s about being clear on the life you want and making sure you create those opportunities. For his family, it’s about time together and the ability to travel. Shawn explains why a huge house and expensive trinkets aren’t what drives him, and how - even with such an increase in income - they’ve maintained the same lifestyle through it all. He leaves us with a final thought: anyone can do it. Shawn shares his belief that adopting a couple of the financial principles he shared can truly transform your financial picture. It’s not about opulence for Shawn and his wife; it’s about designing a life filled with the things that matter.


  • [1:42] David’s introduction of his guest, Shawn
  • [2:07] Understanding Shawn’s life in comparison to others.
  • [3:45] The journey to replacing income through network marketing.
  • [7:25] When did you understand the power of network marketing and the residual income?
  • [9:58] Learning to be wealthy.
  • [10:45] What did it take to realize that this was a viable vehicle for real income?
  • [15:28] Figuring out how much money your family can live on in order to set financial goals.
  • [17:47] Understanding your financial picture once you hit the goal number you’ve set.
  • [21:46] At what point were you able to start investing?
  • [23:56] How to address the debts you owe when growing your income.
  • [26:28] Bad debt versus good debt.
  • [30:14] The Babylon principle of paying yourself first.
  • [33:19] Dealing with the seduction phase of growing wealth.
  • [37:10] Maintaining discipline as your income grows exponentially.
  • [41:49] The value of living below your means.
  • [48:10] The philosophies of wealth creation never change.
  • [53:02] Shawn’s opinion of “emergency funds”.
  • [1:03:47] Shawn’s view of insurance and his advice.
  • [1:18:06] Allowing your money to work for you.
  • [1:20:18] Shawn’s philosophy on the greatest investment you can make: yourself.
  • [1:24:31] The importance of tracking wealth.
  • [1:25:48] Shawn’s view of a retirement plan.
  • [1:27:21] Shawn’s final thoughts.


BOOK: The Richest Man in Babylon

BOOK: Think and Grow Rich

BOOK: Rich Dad Poor Dad

Direct download: ANM116A.mp3
Category:general -- posted at: 5:00am PDT

Three years ago, Peta Kelly realized some things would need to change in order for her to follow her true path. As she stood at a crossroads, she decided to go in the direction that was a little less certain and comfortable - all because of what she believed could happen. Peta began a journey of self-discovery, which would lead to her all-important “why”. Inspired by the sacrifices her mother made in raising Peta and her siblings, Peta knew she had to work towards allowing her mother to retire. With her why at the forefront, Peta went full steam ahead into the world of network marketing.

From struggling PhD student to hugely successful network marketer.

At the young age of 25, Peta has seen her income increase exponentially in a very short time. She credits her ability to maintain focus on her why as the fuel that drove her to keep pushing forward. Before delving into network marketing, Peta was a PhD student on scholarship, earning $500 a week. She worked side jobs as a trainer to make ends meet. Peta explains that she was happy then, but she knew something was missing. Her goal was to make a difference in the world and to find her true path. So she pressed ahead and worked on identifying what life could be like if she took some chances.

Following a path of uncertainty, fueled by the possibilities.

As Peta stepped into the world of network marketing, she didn’t have any preconceived notions, expectations, or ideas about the business. She was a virtual blank slate - a sponge willing to soak up all of the knowledge and systems that make network marketing great. She went from a PhD student with a fairly certain path ahead of her, to a network marketer with no idea how it would all work out. What Peta did have was a willingness to work hard and invest in herself. She shares the value of going into the business with eyes and heart wide open - ready to learn.

The value of working on yourself.

The most important part of the journey, Peta says, has been the investment in herself. She believes that success in network marketing isn’t about the product or the compensation plan, but about the person behind it. If you take the time to work on yourself, the sky is the limit. Peta also discusses why it’s important to stop being attached to the “why” and the “how” - and you you need to live and breathe your “why”. She also delves into her approach with developing leaders and why this is essential to her success. Peta offers insight into her approach of leading with a vision using network marketing as a vehicle.

Creating a life of abundance and freedom at any age.

Peta works with people who are ready to be leaders and transform their lives. She explains that a large percentage of people are 26 or younger, because Peta proved success is possible at any age. Her mission is to help young people understand that they can strive for complete and utter inner and outer freedom - at any age. In closing, Peta offers some advice to people who feel stuck in the world of network marketing. There’s no doubt that Peta’s story is inspiring, motivating, and downright magical. Learn more about Peta’s accomplishments on this week’s episode of Amplified Network Marketing.


  • [0:41] David’s introduction of his guest, Peta Kelly.
  • [1:39] Peta’s journey prior to the success she enjoys today.
  • [3:09] Peta’s profession prior to network marketing.
  • [4:41] The “why” that drove Peta’s success.
  • [6:52] How Peta’s age impacted her journey.
  • [8:52] Peta’s advice to people who are making networking marketing more complicated than it needs to be.
  • [11:42] The keys to network marketing.
  • [14:35] The importance of developing leaders.
  • [15:06] Peta’s approach to growing her business.
  • [17:35] The goals of young people who are able to leave their jobs.
  • [21:02] Books that have inspired Peta.
  • [21:52] A quote that inspires Peta.
  • [23:13] Peta’s advice for someone who feels stuck with network marketing.
  • [26:03] Peta’s final words.


BOOK: The Go-Giver

BOOK: The Four Agreements

Peta Kelly’s website -

Direct download: ANM115.mp3
Category:general -- posted at: 5:00pm PDT

Today’s guest, Jim Coover, is a mentor and inspiration to host David TS Wood. David has witnessed the integrity and true measure of Jim’s character by watching him when he thinks no one is paying attention. Along with wife, Kathy, Jim is a legend in the Network Marketing arena. Jim is president and CEO for Isagenix, a billion dollar company the couple came out of retirement to co-found. Jim is a wealthy and successful businessman who could be sprawled out in a hammock somewhere on a private island. Instead, Jim remains in the trenches, pursuing results in people’s lives and global change in health and wellness. His company offers the opportunity and vehicle for people to transform their lives. Today’s conversation focuses on the story behind the success, as well as turning points along the way. No matter your circumstances, make the choice today to change your life and pursue success. This episode of Amplified Network Marketing offers inspiration you won’t want to miss.


Possibility and responsibility

When Jim wakes up in the morning, his thoughts are often of possibility and responsibility. He sees life as an opportunity to write his own story. He lives each day with the intention to be the best he can be and to positively influence as many people as he can. There are a lot of people looking to him to look after the enterprise and he takes his responsibilities seriously. Of course, the load is shared, but Jim feels a deep sense of commitment to the whole company. Circumstances presented themselves and Jim came out of retirement to realize an opportunity to impact world health. He believed he had a vehicle to realize his vision and took the necessary risks. Along the way, there were struggles and naysayers. Jim was deeply committed to getting his company’s ideas into the marketplace and into people’s lives. Integrity and trust were big lessons Jim learned, which are now evident in his relationship with his wife and family. They each bring greatness and skills to the business and their relationship. This couple, despite their success and humble beginnings, never limited their impact. Listen in to unleash your own possibility of impact.

The early years

Growing up, Jim thought of himself as a “little guy.” He was a little brother and two years younger than most of his classmates. Since he was younger and smaller, competing athletically was a challenge. He was introduced to bodybuilding his senior year, which became a defining moment and realization that he was engaged in attainable transformation if he worked for it. Jim no longer thought he was destined to be small. He got excited, saw results, and recognized that he could be in control. During his time working out at the gym, Jim noticed what professions allowed people to work out whenever they wanted. He decided to learn to cut hair to support himself and keep up his fitness routine. Jim was paid on commission, so his earnings were tied to personal performance and relationships with people. He gained confidence and made connections as his paradigm shifted into building a business by offering a unique service. He took up men’s hair styling, incorporating the sale of products for men to upkeep their new looks. Hear the whole story of Jim’s successful launch into the fitness industry on this episode of Amplified Network Marketing.  

Transformation and traps

Jim is familiar with a whole gamut of struggles in health and fitness. When he was small he struggled to gain weight, and then gained too much weight, too quickly. He remembers the way people looked at him differently and can identify with people who struggle with their weight. He knows the physical and the emotional suffering that often accompanies the struggles. Jim is now in the business of transforming people’s lives by transforming their health. He talks about being a product of your experiences and how people can still view themselves as fat even after a physical transformation. It takes awhile for people to uncondition themselves from what being overweight held them back from. The changes Jim made in his own life impacted all areas of his life. It gave him greater confidence and the ability to apply similar disciplines in other areas of his life. He has worked with a lot of people with weight issues and worked to undo the damage of eroded confidence and disbelief in self. Don’t miss the discussion of Jim’s transformation personally and in business on this episode!


Validation from the global impact

Jim loves Network Marketing. The validation for its existence comes from the global impact it is having. People might not understand what Network Marketing truly is, but Jim spells it out. His passion for health and fitness helped to build a vehicle for transformation physically and financially. He has seen the average person take control of their own life through his business.  He built an asset that keeps giving and a relationship business.  His success is directly proportionate to how many people he is helping. People are getting their lives back from health, and then adding an incremental income. What separates Jim and his company is their commitment to a culture of safety and support. Jim is filled with pride and joy that ooze out in this episode. Find out how to enjoy the freedom he describes and positively impact lives through the possibilities available to you.



  • [0:50] David’s introduction of today’s guest, Jim Coover.
  • [9:10] Welcoming Jim.
  • [11:17] A moment when Jim realized the possibility for his business.
  • [12:51] The early years and foundational pieces that set the course for Jim.
  • [14:28] Entering the health and fitness world.
  • [15:44] Jim’s body transformation and mindset trap.
  • [16:53] Unhealthy times and struggles of skinny-pudgy kid.
  • [19:23] Addressing silent humiliation of weight struggles.
  • [22:33] The emotional side of transformation.
  • [24:44] The story after graduation.
  • [28:26] Jim’s hair cutting business.
  • [30:47] Semi-retirement in his twenties.
  • [33:25] Mentors and personal journey.
  • [35:47] Gems and influences in Jim’s life.
  • [39:08] Jim’s dynamic journey and lessons learned along the way.
  • [41:43] Jim’s love affair with the NWM industry.
  • [48:50] Jim’s reaction to success stories in his company.
  • [52:32] The family philosophy and involvement in the business.
  • [55:42] What is a kickass life, to Jim?
  • [57:42] David’s closing remarks, overview, and wrap up.
Direct download: ANM114.mp3
Category:general -- posted at: 5:00pm PDT